Section 1:
Building The Wagon Wheel - Strategic Planning
1.1 Building the Hub of the Plan
1.1.1 What’s the point of planning?
1.1.2 Do you plan strategically?
1.1.3 How to develop a strategic marketing plan - NOW
1.1.4 How to develop a strategic marketing plan - WHERE
1.1.5 How to develop a strategic marketing plan - HOW - Part 1
1.1.6 How to develop a strategic marketing plan - HOW - Part 2
1.1.7 Get SMART - Setting SMART goals and objectives
1.1.8 Strategic planning that works!
1.1.9 Doing the right thing - Competitive strategy
1.1.10 Are you different and better - Or “just another supplier”
1.1.11 Competitive Strategy and Competitive Advantage are not the same
1.1.12 Positioning - The place your organisation occupies in your customers' minds
1.1.13 Competitive strategy - Pricing in oligopolies
1.1.14 Planning - The Key To Execution
1.2 The Support Functions
1.2.1 Do you suffer from Sameness Syndrome? - And what to do about it
1.2.2 Prospecting for new business - Business development
1.2.3 Unique selling propositions and all that
1.2.4 Market segmentation - What’s in it for me?
1.2.5 Managing customer / supplier relationships
1.2.6 Selling - Reducing the risk of purchase
1.2.7 Customer service - Never exceed your customers’ expectations
1.2.8 Customer service - How to lose customers without really trying
1.2.9 Customer service - Finding the balance between IT and people
1.2.10 Branding - It doesn’t have to cost a fortune
1.2.11 Customer / Supplier relationships - How do you rate as a customer?
1.2.12 Gaining competitive advantage through collaboration and partnering
1.3 The Enabling Functions
1.3.1 Organisational design in the 21st Century
1.3.2 Matrix structures that work!
1.3.3 Cross-functional workgroups
1.3.4 Organisational structures - why flatter is not necessarily better